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Orchard Brands Chooses Fry, Inc.

Having acquired multiple direct marketing brands in just two years, Orchard Brands is moving all of its e-commerce sites onto a universal technology platform.

Orchard Brands was formed by investment banking firm Golden Gate Capital in 2006 after Golden Gate acquired a number of well-known direct market apparel brands, including Norm Thompson, No. 137 in the Internet Retailer Top 500 Guide, Appleseed’s, Blair Corp., No. 118, Draper’s & Damon’s, Gold Violin, Haband, The Tog Shop, and

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