August 12, 2008 — MICROS Systems, Inc. (NASDAQ:MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce the acquisition of Fry, Inc., an e-commerce design, development, and managed services provider. Fry is headquartered in Ann Arbor, Michigan, with offices in Chicago, New York, and San Francisco.

“Adding Fry to the MICROS portfolio enhances our ability to provide customers with advanced e-commerce solutions and technology necessary to operate retail websites,” stated Tom Giannopoulos, Chairman and Chief Executive Officer, MICROS Systems, Inc. “With Fry as part of our portfolio, we now have a suite of services in place through our MICROS-Retail group to deliver the best cross-channel solutions allowing our customers to reach consumers at any point where a transaction may take place. While Fry has historically targeted the retail segment, its broad array of e-commerce services are applicable to all of the industries we serve.”

“This is an exciting development for Fry and our clients,” stated David Fry, Founder and Chief Executive Officer of Fry, Inc., who will remain with the company as President. “Fry’s core strategy has always been to provide services and technology to help clients optimize their online channel as part of a rich multi-channel operation. MICROS and Fry together will provide a complete set of strategic offerings to make that vision a reality. Our current footprint will be greatly enhanced by the existing MICROS national and international presence, allowing us to accelerate growth internationally and into other vertical markets.”

The total purchase consideration for the stock in Fry is approximately $31.3 million, plus the assumption of approximately $18.4M in debt; further, the selling Fry shareholders are eligible to earn up to an additional $17 million in earn out payments over the next 23 months, based upon meeting specified financial targets. The acquisition was effective August 9, 2008, at which time Fry became part of the MICROS-Retail group.

About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 310,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 25,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail group for more than 90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com.

A new online “Mealbox” widget from grocery and consumer products retail chain Meijer Inc., which lets customers create shopping lists of grocery items on their computer desktop or personal web page, is driving up use of online coupons redeemed in stores, says Corbin de Rubertis, a retail strategy expert who developed the widget at e-commerce technology and services provider Fry Inc.

De Rubertis, a principal in Fry’s consulting services unit, worked with Grand Rapids, MI-based Meijer to develop the Mealbox tool as a way to monetize a widget that shoppers would find useful. “We brainstormed about how to produce a hard-working and monetized widget that would justify a shopper’s spending time with a retail brand,” he says.

About 50% of widget users redeem the coupons, resulting in a higher redemption rate than Meijer has realized through more costly methods of circulating printed coupons, de Rubertis says. Several thousand Meijer customers have begun using the Meijer Mealbox widget since it was launched earlier this spring, spending on average from 20 minutes to an hour using the tool to browse recipes and products and build shopping lists. As a user creates a shopping list, any available coupons are automatically attached to the list with bar codes that can be printed out and redeemed in a store.

Shoppers have several options in where to access the widget, which can be copied from Meijer.com or MLive.com for placement on a personalized iGoogle page, a personalized page on Facebook.com, or a shopper’s own blog. MLive.com is a general content site providing news and advertising in affiliation with several Michigan newspapers.

In addition to building shopping lists with coupons, the Mealbox widget includes features for e-mailing content to friends or forwarding to social networking and sites such as Del.icio.us, Twitter.com and StumbleUpon.com. The social networking connection is designed to get maximum exposure for both Meijer and its coupon partners, de Rubertis says.

Although Meijer only provides coupons through the widget for in-store coupon redemption, the widget can also support online coupon redemption, de Rubertis says. (Meijer sells several categories of consumer products online, but sells groceries only through its stores.)

The cost to develop the widget runs about $30,000 to $50,000, plus ongoing fees that can take any of multiple forms such as cost-per-thousand coupons, customer cost-per-acquisition or a revenue-sharing model, de Rubertis says.

In addition to its e-commerce site at Meijer.com, Meijer operates 182 “supercenters” selling both groceries and several categories of consumer products throughout Michigan, Indiana, Illinois, Ohio and Kentucky.

Having acquired multiple direct marketing brands in just two years, Orchard Brands is moving all of its e-commerce sites onto a universal technology platform.

Orchard Brands was formed by investment banking firm Golden Gate Capital in 2006 after Golden Gate acquired a number of well-known direct market apparel brands, including Norm Thompson, No. 137 in the Internet Retailer Top 500 Guide, Appleseed’s, Blair Corp., No. 118, Draper’s & Damon’s, Gold Violin, Haband, The Tog Shop, and Winter Silks.

Today, each of Orchard Brands’ 10 e-commerce sites run on separate third-party or internally developed e-commerce technology. For instance, Norm Thompson, which operates NormThompson.com, Solutions.com and Sahalie.com, runs on technology currently supplied by MarketLive, while Blair.com is maintained on an IBM WebSphere platform.

But over the next two years Orchard Brands will begin consolidating all of its web sites to an e-commerce platform from Fry Inc. Fry will eventually host all of the sites and supply content management tools and design help, says Orchard Brands’ director of e-commerce technology Maggie Carter. The company also is moving its analytics reporting to Omniture and will use applications from Yesmail and Mercado, respectively, for e-mail marketing and site search.

“The goal is to develop a common platform to provide rich features, functions and user experience in a cost-effective way,” says Blair CEO Shelley Nandkeolyar. “This will give us enhanced capability for all of our brands while lowering our overall cost of ownership.” The project will reduce annual technology operating costs by about 30%, he adds.

Orchard Brands, which generated 2007 online sales of about $235 million and total sales of more than $1.1 billion, will use a universal technology platform to standardize its business rules and processes and increase the speed to market of new catalog and e-commerce brands. “This is all about creating a good experience for our customers from beginning to end,” says Carter.

Golden Gate Capital also will eventually merge its Spiegel brand e-commerce sites, which include Spiegel.com and NewportNews.com, over to the new platform. “The common platform approach provides us an opportunity to leverage both our scale and knowledge base,” says Spiegel senior vice president of e-commerce Tony Chivari. “In the end, this will produce significant cost savings and provide our brands with best-in-class web sites.”