Loading ...ANN ARBOR, Mich.–(BUSINESS WIRE)–ForeSee Results, the market leader in scientific customer satisfaction measurement and management, today announced that Walter Rothschild has been appointed Chief Marketing Officer, a new position created to help the company advance strategically in 2010 and beyond.
“What Walter brings to ForeSee Results is proven leadership and the global experience necessary to develop strategic marketing initiatives that will drive our company’s global brand strategy.”
The addition of Rothschild strengthens and expands ForeSee Results’ senior management and leadership team as the company continues to execute its aggressive growth plan. Rothschild will provide strategic leadership to further develop the company’s brand and full range of marketing initiatives. Also, Rothschild will be responsible for marketing strategy in the development of additional industry sectors and new international opportunities.
“Our business grew 32% last year and we’re predicting even more aggressive growth in 2010,” said Larry Freed, president and CEO of ForeSee Results. “What Walter brings to ForeSee Results is proven leadership and the global experience necessary to develop strategic marketing initiatives that will drive our company’s global brand strategy.”
Rothschild joins ForeSee Results with more than 20 years of senior management experience with high-growth companies and international markets. Rothschild most recently led marketing and product strategy at R.L. Polk. Prior to that he was Executive Vice President, Marketing at TransUnion where he led a global repositioning of the company and drove the strategy to directly enter the consumer market. Earlier he held various leadership roles at MasterCard, including Vice President, Global Marketing, in which he had responsibility for brand strategy/management, and consumer and commercial product management. He drove the development of a brand strategy resulting in brand transitions across Europe and markets in South America and Asia. Rothschild’s experience also includes vice-president-level experience with JP Morgan Chase.
“ForeSee Results has done a fantastic job establishing its thought leadership and market positioning, and I’m excited to do my part to take the company to the next level,” said Rothschild. “There is much we can do to reach untapped markets, and I couldn’t be more thrilled to be with a fast-paced start-up with an unbelievable trajectory.”
Rothschild is a graduate of Long Island University in New York. He resides in Bloomfield Hills, Michigan with his wife and three children.
ABOUT FORESEE RESULTS
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help public and private sector organizations increase loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies improvements to websites and other online initiatives that drive customer satisfaction. With over 44 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across the public and private sectors.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
