Ann Arbor, MICH. – March 8, 2010 – HealthMedia®, a Johnson & Johnson company and part of the Wellness & Prevention business, announced that Bill Needham is its new Vice President of Product Development. HealthMedia, Inc. is the pioneer in combining advanced technology and behavioral science to deliver web-based Digital Health Coaching programs to health plans and employers.
Needham will provide overall leadership, strategy, and direction to HealthMedia’s Product Development organization and Information Technology platform. He will also be responsible for ensuring the successful evaluation, development, and delivery of the HealthMedia digital coaching application.
“Bill brings more than two decades of experience in information technology, leadership, and strategic product development to HealthMedia,” said Calvin Schmidt, President, Wellness & Prevention, Inc. “His invaluable expertise will help us continue to explore innovative product solutions to meet customer demands.”
Most recently, Bill served as Vice President of Application Development for the Healthcare division of Thomson Reuters, leading teams that delivered high-availability clinical and management decision support solutions for the health care provider market.
Prior to this, he spent seven years at Braun Consulting (now part of Fair Isaac), where he launched and led its eBusiness consulting practice which focused on helping health care organizations better understand and serve their customers.
About HealthMedia, Inc.
HealthMedia, Inc., a Johnson & Johnson company and part of the Wellness & Prevention business, is a leading innovator in combining advanced technology and behavioral science to effectively deliver digital health coaching interventions via the web. The company applies its HealthMedia® Fusion™ technology to address the most problematic pain points facing the health industry today: participation, scalability, cost, efficacy, individual ownership, and return on investment. HealthMedia’s suite of interventions provides automated web-based coaching for wellness, disease management, behavioral health, and medication adherence. HealthMedia digital health coaching programs deliver proven outcomes, increased compliance, reduced medical utilization, and increased productivity – boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. Clients include Kaiser Permanente, Daiichi Sankyo, Fresh & Easy Neighborhood Market, Inc., Community First Health Plans, and nine Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, LifeSynch, SHPS, and StayWell Custom Communications, LLC. For more information, visit www.healthmedia.com.

