Loading ...02.12.2010 – Ann Arbor, MI. – re:group conducted a rigorous branding and positioning process with the team at University Preparatory Academy (UPA) in preparation for the redesign of a new interactive website. The new site has been completely re-engineered to improve navigation and usability.
Nanette Gill, superintendent of the UPA system remarked, "re:group has had a huge hand in helping us sharpen our identity and present ourselves to the world in a much more professional manner – and one in which we are more fully able to communicate who we are and what we do."
New features include giving each of UPA’s schools an enhanced section that contains information regarding their focus and activity. Students, parents
and faculty now each have their own blog space, allowing for an unprecedented level of communication and new opportunities for interaction. Also of importance is that the site was designed to allow students to participate in the actual administration of the website.
University Preparatory Academy is the only complete k-12 system in Detroit that provides the rigor, individual attention, and full range of subjects students need to gain admission to good colleges and universities. www.uprep.com
re:group is a privately held, award-winning marketing firm located in Ann Arbor, Michigan, that provides integrated brand management, including branding, marketing, design, interactive marketing, advertising, SEO, social media, communications and media services. www.regroup.us
