Loading ...Despite all predictions the 21st century would see print eclipsed by electronic media, it continues to play an essential role in our everyday lives and is more powerful than ever.
On January 15, 2010, the Ann Arbor Ad Club will host Daniel Dejan of Sappi Papers. Dejan will provide case studies, creative examples and hard data on the effectiveness of print in the marketing mix. Dejan will discuss the exploding changes in the media landscape and examine how print fits into the picture. To buy tickets and to RSVP for this event, visit www.a2ac.org. The event takes place at Ann Arbor Spark, 330 E. Liberty Street, Ann Arbor, 48104, is no charge for A2AC members, $35 for the public and $10 for students. Food, beverages and networking are at 5:30 p.m. and the program begins at 6:00 p.m.
Dejan will provide a discussion on how the print industry can grow its share by proving its effectiveness as part of the communications mix. Using elements from Sappi’s Life With Print, Direct Mail and Brochures & Catalog Campaigns, this discussion will demonstrate the truly unique way print adds value to capturing memories, imagination and attention to build brands, sell goods and deliver corporate messages. Dejan will offer case histories and expose the audience to hard data on the advantages of print in reaching consumers and building brands when compared to other media.
Sappi Papers is the preeminent producer of coated fine paper in North America used in premium magazines, catalogues, book and high-end printing. They produce a capacity of 1.3 million tons of paper annually. They are responsible for many industry firsts, such as the first paper coated and calendered on two sides, first dull-coated paper and the first mill branded LOE paper.
The event is made possible by Printwell’s generous sponsorship. Located in Taylor, Printwell specializes in full-color commercial printing and is emerging as one of the most dependable printers in the Midwest. Visit www.printwell.com for more information on the company.
Founded in 1991, the Ann Arbor Ad Club (A2AC) is a local chapter of the American Advertising Federation, a national organization that represents the advertising industry in its entirety. A2AC provides advertising, marketing and business professionals throughout southeastern Michigan opportunities to network, connect and learn. Visit www.A2AC.org or call Chad Wiebesick, A2AC President, at 734.661.1792 to learn more about the Ad Club.
Ann Arbor, MI