Loading ...Marketing Analytics and Research Firm Grows Beyond "Successful Startup" Phase
ANN ARBOR, Mich., Nov. 13 /PRNewswire/ — The Optimization Group, Inc. a marketing analytics and research firm, is pleased to announce that Thomas P. Thompson has joined their organization as Director of New Business Development. In this role, Mr. Thompson will be responsible for developing new revenue streams from new products and services, while optimizing income from existing offerings through the identification and exploitation of changing customer needs.
Mr. Thompson is an accomplished executive with international experience in Sales, Client Service, Quality Management and Operations Management. Prior to joining the Optimization Group, he held key management positions with Budco, Automated Marketing Systems and most recently at Datamatics Technology, Inc.
"We are very pleased to welcome Tom to our company," said Jeff Ewald, CEO of Optimization Group. "We have grown past the stage of being a successful startup. Tom’s knowledge and experience in helping small companies grow to the next level fits perfectly with the next logical step in our development as a corporation."
Mr. Thompson is a graduate from the University of Michigan. He is a member of Business Development Stars.
About The Optimization Group
Optimization Group is a marketing innovation and accountability firm based in Ann Arbor, Michigan. We remove the emotional and political barriers to produce better marketing communications.
We have measured over 1,800 different marketing campaigns, from thirty-five product and service categories. Our process uses unique analytic tools to:
Know Your Customers
Generate Ideas
Optimize Ideas
Maximize Brand Relationships
Measure ROI
Report Campaign Results
Current clients include leading Fortune 1000 companies across a wide array of industries including automotive, technology, durable goods, services and retail.
Ann Arbor, MI