Fry, Inc. Named a Leader in B2C eCommerce Report

January 29, 2009 — Fry, Inc., a wholly-owned subsidiary of MICROS Systems, Inc. (Nasdaq: MCRS) and a leading e-commerce solutions provider, has been cited as a leader by Forrester Research in the Forrester Wave^TM: B2C eCommerce Platform Solutions, Q1 ‘09. Fry’s Open Commerce Platform (OCP) enables retailers to develop online stores and create or expand their e-commerce businesses. The report states, “This hosted/managed model in which Fry uses its own product to support clients enables the firm to deliver highly customizable solutions in an outsourced model.”

For the January 2009 report, Forrester evaluated the overall offerings of leading enterprise-class e-commerce platform vendors across 100 criteria. Fry was among the select companies that Forrester invited to participate in its Q1 ‘09, Forrester Wave report, B2C eCommerce Platform Solutions.

Fry earned the highest score in the “catalog, product content, and site content management” and “professional services” evaluation categories. Fry was tied as the top scoring company in “site management,” “product focus” and “financial resources to support strategy.”

The report also states, “Fry’s core competencies reside in the business user tools for content, merchandising, promotions, and targeting. Site optimization and A/B testing tools are also very strong and differentiated.”

Fry provides a full range of services for retailers and consumer goods manufacturers to enhance all direct-to-consumer channels across the entire retail value chain, including strategic planning, creative design, technical development, managed hosting services, and ongoing operational support.

“Our capabilities and expertise with transactional e-commerce Web sites have once again been recognized by a respected third-party,” said David Fry, president of Fry. “Being named a leader is a great honor for the entire team at Fry.”

A complete list of technology industry analyst reports on Fry’s Web design and e-commerce solutions, including Open Commerce Platform^TM, can be found at http://www.annarborbiznews.com/press/analysts.asp.