June 24, 2008 — Fry, Inc., a leading e-commerce solutions provider, today announced that La-Z-Boy Inc., one of the world’s best known residential furniture manufacturers, has launched a new online storefront, developed by Fry. In addition to the online sales channel offered by La-Z-Boy’s site, (www.la-z-boy.com) Fry created and implemented a new multi-channel order management system and a customer call center application for La-Z-Boy.

The storefront is built with Fry’s Open Commerce Platform^TM (OCP), an e-commerce solution that enables retailers to develop an online store and create or expand their e-commerce business. With OCP, the new La-Z-Boy site features flexible merchandising and promotional tools such as product compare functionality, and an easy-to-use checkout process.

“La-Z-Boy is one of the country’s great brand and retail success stories with a well-known history of innovation. Today, the brand is synonymous with comfort and quality,” said David Fry, president and chief executive officer of Fry, Inc. “We’re excited to partner with La-Z-Boy to grow its online operations.”

La-Z-Boy’s iconic recliners and other furniture are currently available on the site; in the next phase of development customers will be able to shop for tables, lamps and accessories as well. Online orders will be fulfilled through the national network of local La-Z-Boy Furniture Galleries stores to ensure seamless service and delivery.

“Our goal is to offer customers the convenience of online furniture shopping and the service of a local store”, said Doug Collier, chief marketing officer of La-Z-Boy. “With the La-Z-Boy storefront we can continue to deliver the outstanding product selection and shopping experience we’re known for wherever our customers choose to shop.”

In addition to the new storefront and e-commerce operations improvements, Fry will host the site and provide managed services and maintenance on an on-going basis.

About La-Z-Boy, Inc.
Headquartered in Monroe, Michigan, La-Z-Boy is one of North America’s largest manufacturers of upholstered furniture and the world’s leading producer of reclining chairs. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated, one of the nation’s largest furniture manufacturers and marketers. Comfort. It’s what we do.^SM

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